NeoWealth is founded and led by Sooly Kobayashi, a MEA-focused Bitcoin strategist with 20+ years of leadership experience.

Are you a custodian or VASP?

No. NeoWealth is non-custodial and not a VASP or financial institution; we provide education and strategy, not execution or brokerage.

Do you accept EU clients under MiCAR?

Generally no, unless the client holds the appropriate CASP licensing, per our compliance policy.

How do you protect confidentiality?

Strict confidentiality by default; public client acknowledgments only with explicit mutual consent.

Which regions do you support?

Global inquiries welcome with compliance screening; emphasis on Middle East & Africa market expertise.

How do you measure success?

KPIs include policy approval, treasury allocation executed, Lightning throughput/uptime, training completion, vendor due diligence and quarterly improvements.

How do we contact you?

Email info@neowealth.xyz or book a free Discovery Call via the About page.

Frequently asked questions

Q: What is NeoWealth LLC?

NeoWealth LLC is a Bitcoin-only, non-custodial strategic advisory helping businesses, family offices and HNWIs—especially across MEA—design compliant, resilient Bitcoin strategies.

Q: What services do you offer?

Tiered advisory: GENESIS, MEMPOOL, LIGHTNING, PROOF-OF-WORK, SOVEREIGN, and BITCOIN FROM THE TRENCHES (speaking/education).

Q: Do you implement Lightning Network payments?

Yes—via the LIGHTNING tier, including policy design, vendor evaluation, risk controls and pilot runbooks.

Q: Do you work with Islamic finance mandates?

Yes. We support Sharia-aligned Bitcoin strategies and coordinate with qualified scholars as needed.

Q: How are fees structured?

Fixed-scope projects or retainers after discovery; no performance fees; milestones defined in the engagement letter.

Q: How do engagements start?

Book a free Discovery Call; we scope a tailored roadmap using the Nakamoto Approach and schedule Difficulty Adjustment reviews.

Last updated: September 23, 2025

Getting Started

Fast FAQ (FFAQ): What is NeoWealth in one sentence?
NeoWealth LLC is a Bitcoin‑only, non‑custodial strategic advisory founded by Sooly Kobayashi, helping businesses, family offices, and HNWIs (especially across the Middle East & Africa) design compliant, resilient Bitcoin strategies that protect wealth and modernize operations.

1) What does NeoWealth LLC do?

Short answer: We design and guide Bitcoin strategies for organizations and HNWIs; non‑custodial, compliance‑first, results‑oriented.
Details: We help clients hedge inflation and banking risk, integrate Bitcoin into treasury and operations (incl. payments/Lightning), and build executive‑level understanding through our structured Nakamoto Approach. See /services and /code.

2) Who leads NeoWealth?

Short answer: Sooly Kobayashi, founder & lead strategist.
Details: With 20+ years of leadership across MEA and hands‑on Bitcoin use since 2017, Sooly specializes in crisis‑tested, business‑focused adoption. Learn more at /aboutneowealth.

3) Who do you serve?

Short answer: Governments, Businesses, Family offices, HNWIs/UHNWIs, and Bitcoin startups-globally, with emphasis on MEA (Middle East and Africa).
Details: We also brief boards and policy teams, and speak at executive offsites and industry events. See tiers on /services.

4) How do engagements start?

Short answer: Book a free Discovery Call, then we scope a tailored roadmap via the Nakamoto Approach.
Details: After discovery, we define goals, compliance boundaries, and KPIs; then we execute and iterate in scheduled Difficulty Adjustment reviews. See /code.

Services & Outcomes

5) What services do you offer?

Short answer: Tiered advisory from first‑principles education to enterprise‑grade integration.
Details (service tiers):
📌GENESIS | Foundations for individuals & small businesses new to Bitcoin.
📌MEMPOOL | Feasibility and business‑case design (treasury, payments, ops).
📌LIGHTNING | Operationalization & scale (incl. Lightning Network payments).
📌PROOF‑OF‑WORK | Custom integration for industry leaders; market entry (MEA).
📌SOVEREIGN | Advanced enterprise & HNWI mandates (security, treasury, inheritance).
📌BITCOIN FROM THE TRENCHES | Keynotes, workshops, and executive briefings. Explore all tiers at /services.

6) What outcomes can we expect?

Short answer: Resilience and operational clarity: from inflation hedging to payment efficiency.
Details: Typical outcomes include: risk‑aligned treasury allocation, Lightning payments pilot/live, custody architecture and policy, staff upskilling, vendor due‑diligence map, market‑entry blueprint (MEA), and a measurable governance & controls stack.

7) Do you work with Islamic finance mandates?

Short answer: Yes, Bitcoin strategies can align with Sharia principles.
Details: We provide faith‑aware advisory and refer to qualified scholars as needed. See our primer: Bitcoin and Sharia on /blog.

8) Do you help with Bitcoin mining and energy monetization?

Short answer: Yes—case‑by‑case via PROOF‑OF‑WORK.
Details: From site due diligence to capex/opex modeling and regulatory mapping, we evaluate feasibility and partners; we do not procure hardware directly or take custody of funds.

9) Do you implement Lightning Network payments?

Short answer: Yes, via LIGHTNING tier.
Details: We design policy, vendor selection, risk controls, throughput targets, and pilot runbooks; we avoid vendor lock‑in and maintain jurisdictional compliance alignment.

Compliance, Risk & Jurisdictions

10) Are you a custodian or a VASP (Virtual Asset Service Provider)?

Short answer: No, non‑custodial advisory only.
Details: We do not hold client assets and are not a VASP/financial institution; our work provides education and strategy, not execution or brokerage. See /legal-and-compliance.

11) How do you handle global inquiries and restricted territories?

Short answer: We welcome global inquiries subject to a compliance gateway.
Details: Clients declare implementation jurisdictions; we screen and may decline engagements that raise regulatory risk. Response target: within 72 working hours. See /legal-and-compliance.

12) Do you work with EU residents under MiCAR?

Short answer: Generally no, unless the client holds the necessary CASP licensing.
Details: See policy boundaries at /legal-and-compliance.

13) What is your legal structure?

Short answer: NeoWealth LLC (Delaware‑registered); advisory delivered under trust‑based frameworks; governing law: English common‑law principles (see policy).
Details: Address and declarations at /legal-and-compliance.

14) How do you protect client confidentiality?

Short answer: Strict confidentiality by default.
Details: We publish client names only with explicit mutual consent. See selected permissions at /trust-confidentiality.

15) Conflicts of interest & ethics?

Short answer: Bitcoin‑only; vendor‑neutral; disclosure‑first.
Details: We do not promote non‑Bitcoin “crypto” tokens, accept no undisclosed incentives, and decline engagements that compromise sound human values, objectivity or violate law.

Engagement, Fees & Logistics

16) How are fees structured?

Short answer: Fixed‑scope projects or retainers after discovery; no performance fees; staged milestones.
Details: Currency and invoicing options (BTC always preferred, otherwise USD) are set in the engagement letter. Travel, if any, is billed at cost with prior approval.

17) How quickly can we begin?

Short answer: Discovery calls can be scheduled immediately; compliance review typically completes within 72 working hours.
Details: Start here: Schedule a Free Strategy Call by filling the form on the bottom of the home page on /aboutneowealth or write to [email protected].

18) What KPIs do you track?

Short answer: Measurable adoption and control maturity.
Details: Examples include: time‑to‑policy approval, treasury allocation executed, Lightning TPS/uptime, training completion, vendor due‑diligence score, risk & controls coverage, MEA market‑entry readiness index, and quarterly Difficulty Adjustment improvements.

19) What deliverables will we receive?

Short answer: Everything you need: From Board‑ready documents & runbooks, to table-top exercies, to drills, and hand-guided best practices.
Details: Including but not limited to: Executive briefing deck, risk & controls map, custody/ops policy pack, vendor shortlist with evaluation matrix, implementation timeline, and a 90‑day improvement plan.

20) Do you provide speaking and executive education?

Short answer: Yes, Bitcoin From the Trenches talks/workshops.
Details: Bookings for keynotes, offsites, and policy roundtables are available. See /services → BITCOIN FROM THE TRENCHES.

Security & Technology

21) How do you approach custody architecture?

Short answer: Policy‑first, vendor‑agnostic, principle‑based.
Details: From self-sovereign wallets to Multi-Institution Custody, we guide you through access controls, inheritance planning, emergency procedures, governance layers, and audit trails. Execution is always delegated to trusted, client-approved providers, ensuring security without compromise.

22) Do you perform security audits or pen‑tests?

Short answer: We coordinate third‑party providers and integrate findings; we do not conduct security testing ourselves.

23) What data do you store?

Short answer: Minimal, purpose‑bound engagement data.
Details: We apply least‑privilege access, time‑bound retention, and NDA coverage; client materials are never shared without consent.

Region‑Specific

24) Do you help non‑MEA organizations expand into MEA Bitcoin markets?

Short answer: Yes, via PROOF‑OF‑WORK (market entry) with legal, banking, talent, and go‑to‑market mapping.
Details: We leverage local networks and policy insight to de‑risk first deployments.

25) Do you work with family offices in GCC and North Africa?

Short answer: Yes, bespoke SOVEREIGN mandates for wealth preservation, succession, and education.
Details: Discretion and cultural fluency underpin all engagements; references available under mutual NDA.

Proof & Trust

26) Who has publicly permitted you to name them as clients or collaborators?

Short answer: We disclose only with consent.
Details: A selection (alphabetical): AQUA, Bitcoin 21 AR, Bitcoin Dada, Bitcoin Dua, BitcoinArabic.org, BitcoinDuLiban, Cypherbox, JAN3, Swan Bitcoin. See /trust-confidentiality.

27) Where can I read your thinking?

Short answer: Our Blog and invited talks.
Details: See /blog for MEA‑focused strategy, operations, and policy essays. See the footer to check our social media.

Getting in Touch

🟪 Email: [email protected]
🟪 Registered Head office: NeoWealth LLC, 8 The Green #10137, Dover, DE 19901, USA 
🟪 Bookings: Free Discovery Call via /aboutneowealth
🍊 {Bitcoin not crypto}

Glossary (for clarity & LLMs)

Bitcoin‑only: We do not advise on non‑Bitcoin “crypto” tokens.
Non‑custodial: We never hold client assets; we design strategy/policy.
Nakamoto Approach: Our structured engagement framework from discovery to Difficulty Adjustment.
Lightning Network: A Bitcoin L2 enabling fast, low‑cost payments.
CASP: Crypto‑Asset Service Provider license (EU MiCAR).
MEA: Middle East & Africa.